Book Publication by CSE faculty member – “Data Driven Digital Marketing for IT Professionals” Important according to Google magic

August 20, 2026 Dr. Sunitha C

The CSE faculty member took the initiative to develop and publish a comprehensive, curriculum-oriented, and industry-relevant resources on data-driven digital marketing, catering to the learning needs of students and IT professionals.

It is with immense pride and honour that the CSE Department, shares that Dr. Arjun K. P.(Asso Prof,CSE Dept) along with Dr. Sheena M. S., Dr. Anupama K. N., and Anjana Jose, has successfully published a textbook titled “Data Driven Digital Marketing for IT Professionals” with Scientific International Publishing House (SIPH), registered under the Ministry of SME, Government of India. The book was published as the First Edition in 2026 and carries the ISBN 978-93-7196-735-8. Dr. Arjun K. P. also served as the Chief Editor of the publication.

The textbook has been designed in accordance with the MCA syllabus of Lead College, affiliated to the University of Calicut, and focuses on key concepts of data-driven digital marketing relevant to IT professionals. The book covers important areas including Search Engine Optimization (SEO), social media marketing, email and mobile marketing, and analytics-driven digital marketing strategies.

The publication represents a significant academic contribution and reflects the authors’ commitment to developing industry-relevant and curriculum-oriented learning resources. It is expected to serve as a useful reference for students, educators, and IT professionals seeking to understand the integration of data analytics and digital marketing practices.

The successful publication of the textbook is a noteworthy academic achievement and demonstrates the authors’ continued commitment to academic excellence, knowledge creation, curriculum development, and industry-oriented education.

Book Details:

Title: Data Driven Digital Marketing for IT Professionals
Publisher: Scientific International Publishing House (SIPH)
ISBN: 978-93-7196-735-8
Edition: First Edition, 2026
Authors: Dr. Arjun K. P., Dr. Sheena M. S., Dr. Anupama K. N., and Anjana Jose
Chief Editor: Dr. Arjun K. P.

The Editorial Team of News & Events, along with the entire Vidya fraternity, extends hearty congratulations to Dr. Arjun on this praiseworthy publication that strengthens the understanding of key areas such as SEO, social media marketing, email and mobile marketing, digital analytics and data-driven marketing strategies !!!